For many years now magazines have been giving tips away to couples about wedding preparation. The area that concerns us has been widely described and keeps on changing due to the new technologies and therefore clients' expectations of the final product. You would expect magazines and editors to be on top of that subject as it is the primary matter they are working with. But... you would be surprised to realise that most people even within the industry cannot read an image, and/or do not consider it as a art piece and performance. The trouble is that digital photography has enabled the novice to feel like a pro. Whether you are working with film or digital, a good photographer remains a good photographer. Usually people who have the film background find it easy to move on with digital to push it further. And the newcomers who start with digital find it too easy to handle and therefore become lazy. When I mean lazy, is that they actually spend endless hours retouching and making it look amazing, but the truth is that the emotion and content has never been within the frame in the first place.
To take great pictures has nothing to do with your equipment, but it's down to your eye and your brain only. You cannot recreate a tear and the facial expression that comes with it with software manipulation. You have to be there, in the waiting, observe, apprehend and capture it. Old style you might say, but that is the only way with film or digital. That has nothing to do with technology.
I always find it surprising that images have been the original way or communicating (caves) before we started writing, but still most people cannot actually understand what lies behind. To be honest, as an image maker, after years of experience you know how to translate an emotion. It is a training like any other based on human experience. If you want to be a wedding photographer you want to produce as many images with meanings. To photograph a moment means to transform an event into an exhibition or a contemplation, a mirror effect. That takes years of knowledge and empathy with your subject to control. You cannot pretend being a good wedding photographer being totally detached from it. If you do not feel like being involved you should move towards product photography. As a wedding photographer you are being involved in a unique experience where the couple completely relies on you. You become the single privileged observer working on behalf of the couple. And you have to respond in the best possible way every single time. It is a business in which you cannot become complacent. Each wedding is a challenge, this is my way forward anyway. And you can apply it to any kind of practice.
Today unfortunately, the digital may seem like it is a medium that anyone can embrace securely.
Well, more and more people bring they digital camera at weddings. And to be honest it becomes a nightmare for me as one person out of two in my pictures carry or perform with they camera. That doesn't look great really. I think a wedding should be enjoyed first as a guest. A wedding is not a fashion shoot where everyone think he/she can be the photographer. Our lives are being more and more comfortable through the lens of the camera and takes the human experience away. I find it a shame. If you ask most people nowadays how were their vacations, they first show you a hundred of meaningless pictures and don't have much to say about it because they think their pictures can translate it. The truth is that taking photograph is a real job which most people don't learn, and therefore their pictures do not relate much to what it was all about. Or I should say that in fact it completely relates to what they experienced then, meaning they took a lot of pictures...
More and more people think they understand photography and can become photographers themselves within a couple of months with a special course. I do not want to sound conservative but what ever you want to achieve in life deserves time, years of practice and passion. Too many photographers only are because of money and think they can make a good life - it is a myth!
As a freelance you battle daily for your survival and you better be passionate about it. 90% of those who claim to be photographers give it up within 2 years. And to call yourself a photographer means to me that you make a living out of it.
In fact most "photographers" are keen amateurs. There is nothing wrong with that, but people who really need a professional get confused and we end up in the mess we are now. People don't trust photographers anymore. First because they think they can do it themselves thanks to digital and also because they have been told that they don't need a professional and that a cousin who is a "photographer" can do it almost for free. That is what has happened in the last couple of years. The result - people keep on contacting me to retouch the horrendous materials, or that their photographer lost the materials or the back-ups, or that it will take months before delivery, etc...the list is endless. But the clients are also to blame for not being interested and not using common sense.
We always say that a picture is better than a 1000 words. But trust me, to take those special pictures requires special talent, not a mobile phone. Today platforms, magazines, blogs and others diffuse millions of pictures and therefore require thousand of multitasking editors who cannot be good at one single thing because they are being asked to do several at once. The more we produce, the less quality we get, and therefore the less we expect, that's as simple as that. Do you want less or more ?
